Launch copy library
Single source of truth for App Store, landing, ads, social, email. Copy strings are paste-ready; if you change a string here, propagate everywhere it's used.
Status
Brand voice
Tone: editorial-confident · premium · warm · anti-corporate. Sounds like Julia talking to a friend at a cafe, not a SaaS landing page.
Use
Avoid
App Store + Play Store
App Name (30 max)
OneClient: Your Beauty Studio
29 chars · ✓ Locked
Subtitle (30 max) — TBD
- "Bookings, beautifully done"
- "Get booked, beautifully"
- "The booking app for beauty pros"
- "Open your doors online"
- "Your booking page, beautifully"
Keywords (100 char max, hidden)
appointment,salon,nail,lash,brow,hair,stylist,esthetician,makeup,spa,calendar,planner,wellness
93 chars · Safe set (no competitor names — Apple rejects those)
Pricing matrix
Regular plan
Founder offer · first 100 only
| Currency | Annual /mo | Monthly | Founder |
|---|---|---|---|
| USD | $24 | $29 | $12 |
| EUR | €24 | €29 | €12 |
| GBP | £22 | £27 | £11 |
| AUD | A$36 | A$44 | A$18 |
Core Promise
Used everywhere forever. App Store description, landing, ads, founder DMs.
OneClient is the booking page solo beauty pros build their brand on.
A designer page, set up in 60 seconds. Your services, your prices, your policies — front and center. Clients book themselves. Your calendar respects your terms. Your work, finally seen the way it deserves to be.
Start free for 14 days. $24/mo billed yearly. $29/mo monthly.
Hero + value props + FAQ
Hero (landing page above the fold)
Book more. Charge more. DM less.
Your beauty studio, online — built for solo beauty pros who want their brand to look as good as their work.
Value props
A page so good, your clients screenshot it.
Designer booking pages, not generic forms with your photo slapped on top.
One link. They book themselves.
No more "Tuesday at 3 work?" DMs at 11pm. Send one URL — they pick a time, you confirm with a tap.
Premium presentation, premium pricing.
When your studio looks lux, your prices feel obvious. Stop explaining your rates.
Your rules. Your calendar. Your terms.
Display your deposit and cancellation policies upfront. Clients agree before they book — no more awkward DMs after the fact.
Built for one — you.
Made for solo artists. Not for 12-chair salons. Not for "small teams." Just for you.
Objection FAQ
Q: How is this different from Fresha, Booksy, or Calendly?
Calendly is generic — gray boxes and tech-meeting energy. Fresha and Booksy are built for salons with 12 chairs and 8 stylists. OneClient is the only one designed for one person who cares how their brand looks. Designer themes, your services and prices front and center, no salon-management chrome you'd never use.
Q: Why can't I just keep using my Instagram bio link?
Your bio link doesn't book anyone — it just sends them somewhere. OneClient is the page that books them while you sleep, with your full service menu, prices, policies, and portfolio.
Q: Is $24/mo really worth it?
One saved booking covers the month. One client who tips more because your brand looks premium covers the year. Most of our Founders make their subscription back in their first week.
Q: I'm not techy. Will I actually be able to set it up?
Setup is 60 seconds: pick a theme, add your services, paste your prices. If you have an Instagram, you can build a OneClient.
Q: Will my clients actually use it?
Yes — because for them it's just a link they tap. They see your services, pick a time, get a confirmation. No app. No login. Easier than DMing you.
The Founder Addition
Launch-specific. Lives on /founders, launch landing slot, founder outreach DMs, IG/TT campaign.
The first 100 to sign up join OneClient as Founders.
They get OneClient at $12/mo — locked forever. As OneClient grows and pricing evolves, Founders stay at $12. A Founder badge for their booking page. A direct line to Julia for what gets built next. First access to every new theme and feature.
Plus, every Founder gets:
- · The first 25 Founders also get a 1:1 Studio Setup Call with Julia — 30 minutes on Zoom, to build your page together
Try it free for 14 days. If it's not for you within the first 30 days, we refund the year — no questions asked.
There are 100 Founder spots. After that, OneClient continues at full price for everyone else.
Marketing handle (campaign-only): "The Founder 100"