Our path to launch
The strategy locked at the start of the launch sprint, the 5-phase path we're walking, and the parking lot of post-launch things. For day-to-day task tracking, see Backlog.
Launch target
Wednesday, July 15, 2026
Full product launch — positioning + marketing live, not just App Store presence.
Strategy decisions · all locked
Locked Sun-Mon, Jun 21-22Pricing
$24/mo billed yearly · $29/mo monthly · Founder rate $12/mo locked forever (first 100). Multi-currency parity across USD/EUR/GBP/AUD. 14-day free trial.
Next: Polar config + Apple/Play IAP tiers updated by Dmitrii (DONE in code)
Positioning
Hero: "Book more. Charge more. DM less." · 5 value props · 5-question objection FAQ. Editorial-confident voice; brand vocabulary locked (studio · designer · lux).
Next: Wire into landing + App Store description + ad creative
The Offer — Founder 100
First 100 sign-ups: $12/mo locked forever · Founder badge · direct line to Julia · early access to themes. Plus 1:1 setup call (first 25).
Next: Build /founders page with live counter (Dmitrii)
Launch type — Rolling
Apps live whenever Apple approves. Jul 15 = first ad serves + Founder 100 opens publicly. No hard-launch day, no waitlist. Engine ramps weekly from there.
Next: Ad creative + collab partners locked by Jul 10
Five phases to launch
Living timelineWeekend sprint
Lock strategy + slow-build kickoff
- · Pricing · Positioning · Offer · Launch type — LOCKED
- · SMM hire research + interviews opened
- · UGC platforms researched
- · App Store + Play Store listing copy
- · Beta freelancer IG outreach
Week 1 · Build the engine
Educators · SMM hire · beta cohort
- · Educator candidate list (50 names) — Wed Jun 24
- · Press kit + founder story — Wed Jun 24
- · SMM hire confirmed — Wed Jun 25
- · First UGC clips delivered — Thu Jun 26
- · Beta cohort onboarded on TestFlight — Thu Jun 26
- · Onboarding email sequence drafted — Fri Jun 27
- · Designer screenshots delivered — Sun Jun 29
- · Channel plan + 2 weeks queued — Sun Jun 29
Week 2 · Polish + activate
Onboarding emails wired · UGC scaling · beta feedback
- · Onboarding emails wired live — Wed Jul 1
- · Second-round UGC delivered — Sat Jul 4
- · Beta second-round feedback — Sun Jul 6
- · 6–10 educator partnerships locked — Sat Jul 4
Week 3 · Engine ready
Ads finalized · collabs confirmed · Founders page live
- · Ad creative finalized — Wed Jul 8
- · Collab deals confirmed — Thu Jul 9
- · Ad accounts + pixel + payment set up — Fri Jul 10
- · Founders page live with counter — Sat Jul 11
- · Support process locked — Sat Jul 11
- · Final QA with beta feedback — Sun Jul 12
Launch week · Engine on
Soft go · first ad serves · Founder 100 opens
- · Mon Jul 13 — calm review pass, all systems green
- · Tue Jul 14 — Founders page tested · ad campaigns scheduled
- · Wed Jul 15 — First ad serves · Founder 100 opens · IG + Stories + Julia email
Running on outside time
Things we can't pushApple App Review
Submitted Mon Jun 23. Initial review typically 24–48h for new dev orgs.
No hard deadline — but our path to Jul 15 needs approval by ~Jul 10
Parking lot
Real work, not in the way of Jul 15Landing — Founding Members section redesign (Max)
Currently just shows "$12/month forever" with no story about why founders matter. Source content in LAUNCH_COPY §6.
"No credit card required" copy in CTA
Currently accurate, will become wrong when Dmitrii ships card-up-front trial flow.
Lawyer review of legal docs
First 2 weeks post-launch. $200–500.
Demo video
Not needed for App Store, landing, or launch. Stitch from UGC later.
Stripe Connect — marketplace booking payments
Second revenue lever, post-launch.
Iterate on pricing + positioning based on real conversion data
Once we have it.
Google Workspace at @1client.app
Currently Zoho alias.
Theme consolidation — 47 → ~10 well-designed
Post-launch quality pass.